The customer is a leading national manufacturer of uPVC and aluminium windows and doors, and the country's largest producer in its segment. The company manages complex logistics for delivering specialised building materials to construction sites and dealers nationwide. Because much of the product range is made to order, freight requirements change constantly. Shipments move to new destinations on new routes, often at short notice. This meant the logistics team could not rely on established routes and contracted rates alone. A large share of vehicle procurement had to happen on the spot market, one indent at a time.